SUBJECT NAME: COMPUTER APPLICATION IN MANAGEMENT
SUBJECT CODE: MSS11503
LECTURER'S NAME: MISS NAZIRAH BINTI ABD HAMID
COURSE NAME: ISLAMIC FINANCE (BBAIF 3B)
|
GROUP MEMBERS (GP.3) |
MATRICS NO. |
|
SAFWAN BIN
JOHAR |
056029 |
|
MUHAMMAD
AKMAL RIDHWAN BIN HASHIM |
055580 |
|
MUHAMMAD
ZIKRI BIN MOHD SHAHID |
055564 |
|
JAMIATUL
HUSNA BT NASARUDDIN |
054899 |
|
INTAN SOFIA
BINTI MUHD ROSLAN |
055117 |
|
NUR FARHANA
IZZATI BT MOHAMAD NAZRI |
055158 |
FAITHFLEUR HAIRCARE:
CUSTOMER SEGMENT
Customer
segments are the community of customers or businesses that you are aiming to sell
your product or services. Our customer segments mainly based on psychographic,
demographic, geographic and behaviour.
1. Psychographic
For
psychographic, our customer usually consist of any person that prioritize the
importance of their hair neatness and its healthiness.
2. Demographic
As
for demographic, our customers ranged from teenagers to adults although all our
products are suitable for range of age.
3. Geographic
Geographic
consist of all people in Malaysia in all states as long as our product can
reach them.
4. Behaviour
Behaviour
of our customers are based on people that have hair and scalp concerns and
people who wants their haircare products free from dangerous chemicals.
1. Customer Acquisition refers to bringing
in new customers or convincing people to buy your products. This process could
be use to bring consumers down the marketing funnel from brand awareness to
purchase decision. Faith Fleur is companies that manufacture hair care products
that consists of shampoo, conditioner, serum tonic and hair mist. This product
is suitable for men and women including all groups from babies, children,
adults to the elderly that suffer hair problems.
2. Customer
Retention defined in marketing as the process of engaging existing
customers to continue buying products or services from your business. The
better customer retention made from your business the longer lasting
relationships form with customers who will loyal to your product as well as
your brand. Plus, this company has their own factory in Peninsular Malaysia not
to mention, they also operates in Sabah and Sarawak. With the existence of this
factory, it makes it easier for those saloons and outlets available in each
state to do business. In order to maintain relationships with the customer,
they can get this product directly in the saloon or make a purchase through a
legitimate dropship agent and stockist without having to worry if their
favourite product runs out of stock.
3. Increase Sales (upscaling) is a step
which how your business introduce new products or services, expand your market,
increase your marketing activities or improve customer service. One of the
marketing strategy that was taken is by changing the packaging of the products.
The packaging is also one of the criteria that can attract the customers to buy
their products. Faith Fleur make changes in terms of the design of their
products from regular packaging like bottle shaped to a more suitable and
attractive packaging in accordance with their well-known brand products.
Key
resources are the main inputs that a company uses to create its value
proposition, service its customer segment and deliver the product to the
customer. Key resources can be categorized into four types; physical,
intellectual, human and financial.
1. Physical Resources
Vehicles
Our
main physical resources is vehicles. We use vehicles to do the nearby delivery
or to deliver our products to post office for postal services.
2. Intellectual Resources
Product
Quality
Our
qualities of product is very important to our business. This is critical
because a good product quality can earn us trust from our customers and getting
good reviews, thus earning us a solid brand recognition to our products.
3. Humans Resources
JNT
Courier
Our
choice of postal service helps us deliver our products fast and safe to our
customers.
Experts
to lead
We
also have experts that can guide us in making sales and reaching our monthly
goals.
4. Financial Resources
Initial
capital
Start-up
capital is the money a business owner needs to start up a business. This
funding helps the business meet its initial costs, for our case, price of
product from our agents.
1. Hair Serum Faith Fleur
A water based hair serum that enriches with olive oil, castor oil, grapeseed oil and vitamin E that give multi nutrition to our hair in order to enhance its quality and condition. This ablution friendly hair serum can be used by any men or women and also the babies starting 6 month ages. Its smell goods and not sticky as other common hair’s oil sold at the market. This hair serum act to repair the damage hair, fight the normal dandruff problem and avoid our scalps become dried.
2. Hair Tonic Faith Fleur
Hair tonic from Faith Fleur are formulated at France, which the key ingredients in this wonderful product are ginseng extract, sage extract, henna extract and other beneficial ingredients that help to solve chronic hair problem. This tonic gives a fresh and cooling effect to those who use it, give them a comfortable and healthy scalp and hair. Those people that have a bald head concern may give a try to this hair tonic as it can stimulate the hair growth and stronger the hair from its root which reducing the loss of it. It comes with two size, which consist 150ml and 45ml respectively.
3. Hair mist Faith Fleur
People who is active in sport and hijabis are really suggested to own this hair mist as it avoids unpleasant smell that come from our sweat especially to all the hijabis. This hair mist that contain coconut oil and protein can help to lock the moisture of our hair and give a sweet-scented aroma to our hair. This hair mist also protects our hair from the sunray UV and also the heat that come from the use of hairdryer. All people that bear a dried or damaged hair can use this hair mist and see the transform.
4. Hair Mask Faith Fleur
Faith Fleur also have their own brand of hair mask which it can also be known as the hair scrub. Hair mask is a moisture treatment hair product that works to treat the damage hair from its root and the bottom layer of our scalps. This hair mask almost functions the same as the conditioner but it was much faster to absorb in our hair’s root and scalp as it enriched with a lot of natural nutrients compared to the conditioner that only work at the outer layer of our hair.
5. Shampoo Hair Loss Faith Fleur
Shampoo Hair loss Faith Fleur is the
shampoo that formulated without the use of paraben and SLES. Rich with Vitamin
pro-V-b5, this shampoo helps people with the hair loss problem and also reduce
the excessive oil at our scalps. Other than that, this less foam shampoo helps
to smooth our hair and also give a fruity smell that relaxing and calming.
6. Conditioner Hair Loss Faith Fleur
Conditioner is a must thing to apply after
shampooing our hair, this is because by the usage of shampoo it get rid of all
the dirt and oil including our natural hair oil. So this conditioner, helps to
restore the natural oil of our hair and give the moisture, smoothness to ensure
our hair is fair and strong. This conditioner may also help to reduce the
hairloss.
*The shampoo and conditioner also come as
the refill packaging:
 |
*Siti Mariam binti Abdul Samad (Founder) and her husband.
Key Partner are the
relationships that you have with other business, governmental, or non-consumer
entities that help your business model work. These can be the relationships
that your company has with your suppliers, your manufacturers or business
partner. The suppliers for this product
is CTYMARY Resources Sdn Bhd and was owned by Siti Mariam binti Abdul Samad and
her husband Mohamad Abdul Halim bin Bahadorisam. The suppliers is responsible in
ensuring their products can be produced upon request from stockists and their
agents.
Other than that, the stockists for this product is Iman Samad. The deal is made through our stockists to get the stock. By this method, we could get the stock as soon as possible. The stockist also guide any individual who is new or wants to start a hair care business product. Therefore, this step is very helpful in furthering their business.
*Iman Samad IG profile (stockist)
COST STRUCTURE
Cost Structure defines all the costs and expenses
that will incur while operating our business model. All the costs and expenses
involved in Faith Fleur business are stated below.
1. Cost of Buying Products From Stockist
As an agent for others’ product, we need to buy the haircare products
from the registered stockist under Faith Fleur before selling them to people.
2. Cost of Packaging
To hand the products to customers, we must pack it to protect
the products and also to impress them. We pack the products in plastic bag to
deliver it to the customers. Meanwhile for the products that need to be post,
we wrapped it using bubble wrap to protect the product from damage. Plastic
bags and bubble wraps are included in our expenses as the cost of packaging.
3. Fuel’s Vehicle
Delivering the Faith Fleur haircare products to the customers required us to use our own vehicle. And to ride a vehicle, we need to fill it with fuel. Thus, the cost of fuel’s vehicle need to be provided on our own to deliver the products to our beloved customers.
CHANNEL
Channels are a critical element of
the business model. They
are how a company communicates with and reaches its customer segments. Channels are typically direct or
indirect. As for our business, we use both direct and indirect method to reach
our customers.
1. Direct
We promote and sell the Faith Fleur haircare products at
Bazar Tamar Al Arif in Bentong as the direct channel to reach the customers.
People who live near Bentong can directly come to this shop to get to know more
about our value propositions or to make a purchase.
2. Indirect
We communicate with the customers through indirect channel using social media. We sell and promote the Faith Fleur haircare products through Whatsapp, Facebook and Instagram. Using these social media, we shared with people our value propositions. We shared the pictures of the products and also we shared the feedback or the testimony we got from the customers. We also take an order from these platforms for people who can not come to Bazar Tamar Al Arif directly to purchase the haircare products.
*Facebook posting 
*Facebook posting
KEY ACTIVITIES
1. Promote
The Product Using Social Media
Faith
Fleur products have been promote by using 4 platform in social media, which is Whatsapp,
Facebook, Instagram and also twitter. Promoting this product through social
media really helpful to growing the brand awareness among customer in east and
west Malaysia.
2. Direct
Promote to The Customer at Shop 🚀
This
products also have been promote through directly to the customer at shop as the
another initiatives for reach out the potential new customer to know more
details about the Faith Fleur product. By this directly promote activities to
customer also may create a new network from customer and the seller.
3. Packing
Order for Package 📦
After
getting order by our customer we will make are packing out process all the
order from our customer postage. This packing activities was come out of a need
to protect our product from damage during the shipping process.
4. Do
The Cash On Deliveries to Nearby Customer 🚚
In
Malaysia we also quite familiar by with the cash on delivery services by the
seller. Which is the seller directly delivered the product to the customer.
Same goes to Faith Fleur product, we also provide the cash on delivery services
to our nearby customer because this Faith Fleur product have drop shipper agent
and agent around Malaysia.
5. Manage The Stock and Also Team 👢
Managing
the stock is to make sure that the stock are not overstocking or under stocking.
The most impact full is under stocking will affect the production and lastly it
may happen late deliveries to the customer. Managing team is where the leader
always giving support to their team mates to growth their sales by providing
them with customer lead as well as a promotional material for attract customer.
6. Consult
and Gain Knowledge From The Expert & Our leader 👔
Having
the activities of consultation from the expert and the leader every month. By
doing this consultation in help the agent and drop shipper to gain new knowledge
of the product and sharing session from the team mates to achieve their target
on sales every month.
1. Sales
Revenue of The Products 💰
How
we generate our income of this business a by the sales revenue of the product.
Which is the cash pay by the customer through offline and online transaction
for the product such as our hair serum, shampoo, conditioner and other set of
products that we can categorized as sales of physical product.
2. Charge
of Deliveries 💲
Charge
of deliveries also as revenue to the business use as a particular delivery
service such as fee of postage and others. This charge are referring to cost of
transporting or delivering goods which is determined by place or state been
deliver.
REFERENCES
1. BENTONGHAIRCARE, Instagram, website link received from:https://www.instagram.com/invites/contact/?i=1iuilkp0g3qpr&utm_content=ivs3ly4
2. FAITHFLEUR OFFICIAL WEBSITE, by CTYMARY, website link received from: https://www.faithfleur.my/
